Helping a true crime magazine grow its audience — without losing its identity.
The Brief
True Crime Story 911 is a true crime magazine with strong editorial content but a weak social media presence.
They needed someone to manage their platforms, grow their following, and keep the brand feeling like itself online — moody, authoritative, and human.
What We Did
We took over their TikTok and LinkedIn completely — two channels, two very different audiences, one brand.
Each got its own playbook: tone, cadence, format. Same magazine. Right context.
TikTok
The grid does the work before any caption is read. We built a recurring set of formats — On This Day, Where The Case Stands, Episode Briefs — so the magazine's voice was instantly recognizable on the For You Page.
Hook in the first frame, story in the middle, source in the credit line. Every day. No filler.
Content Strategy
We built a shared content calendar covering both channels — Episode shares, Blog shares, This-day-in-true-crime, Brand notes, Promotion videos.
Performance reviewed weekly. The calendar isn't a chore — it's the thing that lets the strategy stay honest about what's actually working.
Impressions up 66.5% month-over-month. Reactions up 14.3%. Steady, organic growth — the kind that builds a real audience rather than a vanity spike.
The chart is what consistency looks like. Six months of it.
The Outcome